UHNW AESTHETICS | PUBLIC CASE STUDY
01 / 10Courteney Cox: The Multi-Year Course of Correction

How incremental aesthetic decisions led to a multi-year course of correction
UHNW AESTHETICS | PUBLIC CASE STUDY
01 / 10
01 COX | TREATMENTS AND PUBLIC RECORD
02 / 10by 2008
negative experience; Cox found natural facial movement insufficient2010*
once too much; reportedly felt trapped in her own skin when facial movement was impaired (paraphrase)Jan. 2013*
performed; hands temporarily appeared markedly aged and peeling02 COX | WHAT HAPPENED
03 / 10A SMALL SUGGESTION
ANOTHER PHYSICIAN
A NEW BASELINE
03 COX | DOMINO EFFECT AND CONSEQUENCES
04 / 10a small change
self-perception adjusts
a new aesthetic reference point
04 COX | THE MISSING CONTINUITY
05 / 10THE APPOINTMENT · Technical quality
INDEPENDENT REVIEW · A coherent pathway
05 UHNW | INNOVATION AND AESTHETICS
06 / 10A LEGITIMATE ASPIRATION
SUBSTANTIVE INNOVATION
INDIVIDUAL SUITABILITY
06 COX | DISSOLUTION AND LASTING EFFECTS
07 / 10‘ALL THE FILLERS’
‘MOST OF IT’
‘AS MUCH AS POSSIBLE’
07 UHNW | LONG-TERM FRAMEWORK
08 / 10PHASE 1 · General review framework
DIRECT PHYSICIAN MANDATE · Individual review
08 MANDATE FRAMEWORK | LONG-TERM CONTINUITY
09 / 1003 · CONTINUITY IN A COMPARABLE LONG-TERM CASEMandate C · agreed continuity supportIts value lies in clearly bounded continuity under medical responsibility. Scope and fees arise exclusively from the accepted individual mandate; no public package or price tiers are offered.
09 COX | CONCLUSIONS AND SOURCES
10 / 10Non-surgical treatment can have lasting consequences.
Plausible individual decisions do not ensure a coherent overall course.
Self-perception can gradually adjust to change.
Long-term change requires an independent record across time, decisions and treating practitioners.
Understand the two-phase modelChapter 1 / 10: Courteney Cox: The Multi-Year Course of Correction
UHNW AESTHETICS | PUBLIC CASE STUDY
01 / 10How small aesthetic decisions became a years-long path of correction

This case illustrates the effects of gradual non-surgical overtreatment with Botox and facial fillers, and why the safeguards of aesthetic medicine must extend beyond a single appointment and across years.